Opportunity for the company to contact Sensodyne

Expertise and reputation : Partnerships are fantastic when you can share different expertise and really enhance the knowledge and experience of the other company. Also, in addition to improving your knowledge, you also want to be sure that you are not doing anything to compromise your credibility. Team up with those who have positive reviews, happy customers and are at the forefront of your industry! No competition: It may seem obvious, but you always make sure to work with a complementary company and not with a direct competitor. Take advantage of co-marketing! I think we underestimate the importance of actually profiting from the projects we start. Make sure the relationship you build is one you can enjoy and have fun doing.

An example: A good example would be a dentist recommending a certain toothbrush or toothpaste. Both companies have the fax list same audience, but they are not direct competitors. First Choice Dental has a blog where they recommended (and linked to) Sensodyne toothpaste. Although it is very likely that the dentist simply likes this toothpaste and did not contact Sensodyne first, this is an and see if they can recommend this dental office as well. It's a great way to start that relationship! Dentist-co-marketing 4. Types of co-marketing projects There are a variety of co-marketing projects you can work on, and again this will be tied to your goals and what you hope to work on for your business, but it will also depend on what the other company wants to do the same.

Here are some ideas for co-marketing projects you can collaborate on: Advertising Continue reading below Events Incentives and promotions Advertising / Digital Coaching Advertising by e-mail Catalog Telemarketing / cold calling Website development Advertising / Print Collateral direct mail Point of sale material Pro tip: remember that there is a wide range of co-marketing opportunities out there - and one of the main benefits is that you can actually split the costs of these efforts, meaning you get double the the audience for the investment as you go. do marketing anyway! 5. Getting started and running Once you've found another business to team up with and figured out how you want to market together, there are a few things you need to make sure you're on the same page.