Illustration showing PascalCase and camelCase in structured data Illustration of how structured data type and structured data property are spelled with Banner Design unique case styles Here is an example of a two-word property: Advertising Continue reading below itemBody Here is an example of a single-word property: image Sample JSON-LD Structured Data Script Let's take a look at an example of a structured data script for a news article. In the example below, we see two elements are types, using the code “type”: The colon: is part of the code and that means everything after that is what that type is. In the example, the first structured data type is written like this: is more Banner Design data to come. It's like a list where you say there's this, this, this and that. Advertising Continue reading below We'll get into commas and square brackets in the next article. I just wanted to point it out to explain what it is.
Example of a structured data type Banner Design consisting of a single word A structured data type consisting of a single word has the first letter capitalized A few lines down you will see that there is another type which is labeled, Organization. The interesting thing about this type is that it is a single word and the first letter is capitalized. Even if it is a single word and not a Banner Design compound word (two words joined together), the first letter is always capitalized. Advertising Continue reading below A structured data property that consists of a single word will have the first letter lowercase. Under the section where it says “type”: “Organization” you will see that Banner Design there is a property. This property is a single word, and the first letter of that word is spelled in lowercase, like this: " name ": "BBC News",
Let's look at the script again,focusing on the editor property section. Here is the section: So it's written in lowercase like this: editor . But the publisher type is a type, which is an organization. The type of organization has a name and it is BBC News. The Banner Design Organization also has a logo. Understand the type and ownership of structured data If you've made it this far,you now know two important parts of JSON-LD structured data and a bit about how it's organized in the Banner Design structured data script. Advertising Continue reading below If you want to explore and learn more about structured data, you may be ready to look at the different types at Schema.